Agency Mavericks
Agency Mavericks / workshop
Reserve your seat
Live workshop · Friday 22 May · 9 AM AEST

Build an AI content engine that brings you premium clients. Without writing a single word.

A 2 hour live workshop. Troy Dean walks you through The Trust Engine™. It's the same process he's used to generate over $20M in revenue from authority content. Now powered by AI. In your voice. For the clients you actually want.

Reserve your seat for $197
Friday 22 May, 9:00 AM AEST
2 hours, live + replay
100% money back if it doesn't deliver
$20M+
Revenue from content
7-11-4
Google's trust framework
15+ yrs
Coaching agency owners
2 hrs
Complete process taught
Why this matters

You know authority content is the unlock. You just don't have time to write it.

Most agency owners are still working off referrals and word of mouth. You know better positioning would let you charge premium fees. There's no downside to publishing high quality, relevant, useful content. Except the cost of producing it.

You've tried writing it yourself. You can't keep up.
You've tried ChatGPT. The output is generic garbage.
You've tried hiring writers. They don't get your voice.
So nothing ships. And another month goes by where the only leads coming in are referrals.
There is no downside to publishing high quality, relevant, useful content.
You just don't have time to do it. Until now.
What you'll learn

Built on Google's own research into how trust gets built online.

Before someone is ready to buy from you, Google's data says they need 7 hours of brand interaction, across 11 touchpoints, on 4 different platforms. Word of mouth alone doesn't get you there.

The Trust Engine™ is the system Troy built to hit those numbers. Every week. On autopilot. With AI doing the heavy lifting and you keeping your voice.

The 7-11-4 Rule
The Trust Threshold ™
Source: Google research on consumer trust
7
Hours
of brand interaction
11
Touch-points
across content
4
Locations
platforms or channels
What you walk away with

In 2 hours, the complete process.
Holding nothing back.

Not an intro. Not a teaser. The actual workflow Troy uses every single week. Ready for you to run on Monday.

01
The complete Trust Engine™ workflow
From one 30 minute conversation to a full month of authority content across all 4 platforms.
02
Custom AI tools
A set of custom AI tools we've built for you. Included with your ticket. Plug in and start producing.
03
Content in your voice. Not GPT's.
The exact technique that stops AI output sounding like AI output. No more slop.
04
The 7-11-4 implementation map
How to hit Google's trust threshold across the 4 platforms that matter for service businesses.
05
A repeatable weekly cadence
So you never run out of content again. The same rhythm Troy runs every single week.
06
A 30 day publishing plan
You'll leave the workshop with a full month of content ideas mapped out and ready to produce.
Troy Dean
Your instructor

Troy Dean has built a 7 figure a year business off the back of authority content. This is exactly how he does it.

15+ years coaching agency owners through Agency Mavericks. Today Troy runs The Trust Engine™ in his own business, producing more than 30 pieces of authority content every month. All of it sounds like him. None of it sounds like ChatGPT.

$20M+
Revenue generated from content
15+ yrs
Coaching agency owners
300+ /mo
Pieces published, every month
Your ticket

Reserve your seat for the workshop.

General Admission
US$197USD
One off. Live workshop seat plus replay.
Live workshop attendance, 2 hours with Troy
Lifetime replay access
Custom AI tools, included with your ticket
The complete Trust Engine™ workflow
Your 30 day publishing plan, mapped out before you leave
Common questions

Things you're probably wondering.

I've tried AI tools and the output sucked. Why is this different?
That's exactly why this workshop exists. The Trust Engine™ isn't "use ChatGPT." It's a specific process where AI does the volume and you keep the voice. We'll show you the exact technique that stops AI output sounding like AI output.
I'm not technical. Will I be able to keep up?
If you can hold a 30 minute conversation, you can run this engine. No coding. No automations to wire up. No new platforms to learn. The custom AI tools are pre-built. You plug in and go.
Will this work for my niche?
The Trust Engine™ is platform and niche agnostic. It's been used by WordPress agencies, marketing agencies, design agencies, SEO consultancies, and SaaS companies. The principle is the same. The topics shift to your audience.
What if I can't make it live?
Every ticket comes with replay access, so you can watch it back at your own pace. You won't miss the system.
Why is this so cheap?
Because we want as many agency owners as possible to walk in unsure and walk out with a working content engine. The economics work for us at scale. The value works for you at $197.

Friday 22 May. 9 AM AEST. 2 hours.
Walk in with no engine. Walk out with one.

Live plus replay. The complete process. Custom AI tools included. Nothing held back.

Reserve my seat for $197